(About)

LEEAE

JOO

(outside of work)
An outgoing introvert at heart.
My husband and I dive into creating YouTube content that spans from tech-savvy advice to our fun daily life and travel adventures. Every video is a collaborative effort in Final Cut Pro, where we pour our creative energy into every project. In the past 1.5 years, we've gained over 800 subscribers without any marketing!

Outside the screen, I’m all about camping—there’s nothing like the breathtaking beauty of British Columbia to recharge my spirit. The stunning nature here not only inspires me but also offers the perfect escape from the digital world.
(as a designer)
Navigating one pixel at a time.
As a product designer, I focus on creating conversion-driven solutions with a thoughtful approach to user experience. I'm passionate about storytelling through design and emphasize rapid iteration, ownership, and strong project management in every project I take on.

I thrive on meaningful connections and enjoy leading groups toward quantitative goals. I balance my passion for people with a thoughtful, data-driven approach, making collaboration both inspiring and results-focused.
(Experience)
(Company)
(Position)
(Date)
Clairify.ai
product desinger
2024 - present
The climate app
ux designer
2024
studio joo
UX/UI Designer
2023 - present
urban outfitters
store manager
2021 - 2023
old navy
visual manager
2020 - 2021
urban planet
head visual trainer
2013 - 2019
(Statistics)
(Product Design)
300+
Designed and iterated on 300+ wireframes and prototypes, incorporating user testing and stakeholder input to ensure products met WCAG standards.
(Subscribers)
800+
Created 50+ videos, sharing tech insights, daily life, and travel adventures—growing an engaged audience without any marketing.
(Fashion)
10 yrs
Launched 50+ store openings across Canada, managing layouts and styling under tight deadlines, driving successful outcomes and exceeding sales goals.
(Team Building)
100+
As a store manager hiring 100+ employees, developed a high-performance culture that drove success and strengthened team capabilities.
(Tools)
Figma
Wireframe, Hi-Fi Prototyping, Design systems
photoshop
Photo editing, Image retouching
premIEre pro
Editing short videos, Motion graphics integration
Finalcut pro
Editing larger video projects within the Apple ecosystem
procreate
Conceptual sketches, Digital illustration